Organic Cotton

As a population, we have never been more aware of our impact on the environment. 

Our growing desire to be eco-friendly is impacting almost every walk of life, from the way we recycle at home to the brands we choose to buy from on the high street and the way we travel around our stunning planet. 

And now, British Wholesales - who are part of the Greater Manchester Chamber of Commerce - have launched a new range of their acclaimed bed linen and towels that sets the new standard when it comes to being eco-friendly with linens. Eco-Cotton, as the range is known, is designed to protect the environment, without compromising on the brand's incredible reputation for luxury. 

Using organic cotton, our new range - which encompasses duvets, sheets, pillows, robes and towels - has been produced from natural products, ethically produced products and recycled materials. The team at British Wholesales have taken the time to go out and source those materials to be absolutely sure that the collection is beyond reproach when it comes to being eco-friendly. The range is, of course, a continuation of the company's wider commitment to prioritise quality, comfort and durability.

The Eco range is all made from 100 percent organic cotton with a thread count of more than 200. The beautiful towels in the range are also made from organic cotton and finished in high-quality 500 grams of organic cotton per square metre which ensures that the soft touch of the facecloths, robes, bathmats and towels remain as welcoming to the skin as ever. 

The Eco towels make the smallest possible impact on the environment and eco-systems in the areas where our organic cotton is grown, while retaining our reputation for consistent luxury and quality. The entire range is designed to be used and to thrive in commercial businesses such as spas or hotels, and to many of the brands, that is hugely appealing as part of their wider drive to make themselves more eco-friendly. It can also be something that persuades guests to stay with hotels who are transparent about their sustainability efforts. 

When it comes to the bed linen, the duvets and pillows contain elements, deep in the non-allergenic fibres, that have been made by recycled plastic bottles, which is hard to believe when you sink into their soft embrace. By using recycled products, materials that otherwise would have ended up in landfill taking around 1,000 years to biodegrade, we are leading the way and showing other brands what is possible in this sphere. 

The organic cotton used in the linen has been grown by local farmers, supporting the biodiversity of existing ecosystems in a way that means British Wholesales are supporting genuine global sustainability. And yet there is no outward evidence of any of this eco-friendly process when it comes to the look and feel of the product. The pillows remain as soft as clouds, and because of the way they are made, they are guaranteed to be free of potential irritants on the skin, while 70 percent fewer carbon dioxide emissions are generated by the process, as well as 70 percent less water and 40 percent less energy. Those savings, in comparison to standard fibre production, show the rest of the industry the way forward. As you would expect from every organic product, the collection has also been awarded the Global Organic Textile Standard certificate.

“Each Eco product has been carefully developed for minimal environmental impact but maximum quality,” said Phillip James, purchasing manager. 

Also available is a range of bathroom products to coincide with the launch of the Eco cotton range. This encompasses some fantastic vegan shampoos and body washes that are packaged using recycled materials, qualifying them to be EU Ecolabel certified. We put great stock in taking skincare seriously and using little luxuries to reward the loyalty of guests at hotels and spas across the world. The Eco range is all about soothing and then invigorating those who are fortunate to use it - these are natural products that recharge, clean and soak away the build-up of dirt. As part of the range, we offer scalp-sensitive shampoos and buttery body lotions, which are ideal for helping guests to unwind, while at the same having the peace of mind to know they are sourced sustainably. British Wholesales allow clients to buy in bulk for their hotels to ensure they never run out and are continuously able to back up any boasts they make about being a company who are working towards becoming truly environmentally friendly. 

The Eco Collection is as impressive for its ambition and worthy intentions as it is for the products that have been produced. This is a company with truly exacting standards when it comes to luxury. More importantly, we are a company that understands the changing mood in society, the desire to be eco-friendly ourselves but also our desire to buy from brands who prove they are working towards a more sustainable future.

Trends are already showing a move towards brands who factor-in the environment to their business plan. Supermarkets are under pressure to go plastic-free; workplaces are getting rid of single-use plastic cups in favour of more sustainable and eco-friendly solutions. We have now taken up the baton with the launch of the Eco cotton range, which marks a real forward step for hotels and spas as they all seek to be more thoughtful towards the environment.